Unknown in '99, Indispensable Now

#8

Red Bull

8/10
Red Bull

I have friends from all different walks of life: some for bars or movies, others for working or hiking. One of the longest relationships I’ve been able to maintain is the one I have with Red Bull. We recently celebrated our 10-year anniversary. We had originally met at a nightclub in downtown San Francisco (a mutual friend introduced us), and had a great time dancing the night away. Over time, our activities together expanded beyond the nightclub scene, and Red Bull has become such an integral part of my life because of its versatility and ability to adapt to almost any situation. Red Bull has been my faithful companion almost everywhere I go, no matter what activity I’m doing, including drinking at bars, watching movies, working in the office, and hiking in the mountains. In fact, I’m sipping a Red Bull as I’m writing this article and sitting next to my writing friends who are having trouble comprehending why I would feel compelled to write about my relationship with Red Bull. It’s pretty hard to find a good companion that’s compatible with so many parts of your life and is always there to support you. If you’re able to find a companion that you wouldn’t mind accompanying you to breakfast and to dinner, that helps you get through your postlunch food coma at the office, as well as your final miles in a marathon, and that you can enjoy with or without alcohol—that’s a pretty rare thing to come across. To me, that’s a relationship worth keeping. 

Hsieh is CEO of Zappos. Follow him on Twitter.

8/10

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